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The five stages in a challenge

Launching the challenge

This involves responding to any product or service-related innovation issues and calling on the creative community to look for a talented newcomer.

1

Participation period

The participants post their creative ideas and they can participate several times. The creative ideas are visible to the public, although the challenge can also be confidential.

2

Voting period

Internet users vote for their favourite creative idea(s), provided that the challenge is open to the public. This is a good indicator as it can help you to find out which is the most popular.

3

...And the winners are

There are two winners - the public’s choice (the creative person who got the most votes) and the judge’s choice (the brand’s own favourite).

4

Personalised reporting

Statistics and trend analysis are submitted to the company - this is a useful tool which can help to guide its choices and strategy.

5

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